Bridging The Future of Creativity
Adrienne Lahens is a recognized leader in the creator economy, generative AI, and marketing ecosystem, passionate about empowering creators and brands to leverage innovative technologies in order to thrive in an ever-evolving landscape. With 15 years of experience building and scaling businesses, Adrienne has held executive roles in both a VC-backed startup and enterprise setting.
From launching industry-leading product offerings and delivering strategies that drive revenue growth and profitability at companies like TikTok, Influential, and BuzzFeed, Adrienne is a people-first leader and has a proven track record of building and nurturing high-performing global teams.
From her earliest years, Adrienne developed a fascination with how the internet serves as a catalyst for culture and connection.
Her mission is to make creativity more accessible. Her approach has always been focused on empowering creators and brands with cutting edge innovation, digital transformation, and an open eye towards the art of the possible.
Adrienne joined TikTok in 2021 to lead global operations for the TikTok Creator Marketplace (now TikTok One). In less than 3 years, Adrienne’s team launched in 24 markets and scaled revenue tenfold. In 2024, Adrienne was part of the team that launched TikTok Symphony, an innovative generative AI product suite with capabilities spanning ideation, production and optimization. She also founded the Symphony Collective, an AI Industry Advisory board comprised of Fortune 500 CMOs, agency executives, and top creators.
Prior to TikTok, Adrienne was the Chief Operating Officer at Influential, a leading influencer marketing company which became trusted by over 60% of Fortune 500 brands during her tenure. Her work was focused on proving the efficacy of creators across emergent formats, applications, and platforms. Influential has since been acquired by Publicis.
Prior to Influential, Adrienne was an early employee at BuzzFeed where she led business operations and was a key contributor to the early success of its native advertising model and branded video strategy.
Today, Adrienne publishes The Imagination Age, a newsletter exploring the intersection of creativity, technology, and human potential, while advising select companies, and producing cutting-edge content at the frontier of generative AI.
A New York native, Adrienne lives in sunny Los Angeles with her husband and their two children.